Principal Consultant Romania & Bulgaria
Ana Maria Soare
Our fields of expertise
Major companies are increasingly confronted by the problem of ensuring consistent performance levels across their subsidiaries located in CEE, as well as controlling HR risks or situations that are even more difficult. In fact, the search for cost efficiency has led companies to relocate in those countries in particular that have best costs. This approach is now encountering organizational challenges, which are having significant effects on productivity, quality, and costs. Arthur Hunt expertise provide you solutions in the area of Talent and Leadership Development.
After 10 years in the local market, Arthur Hunt relies on a high quality network of professionals - that entrusted our team with their career development plans, and a portfolio of customers that constantly challenge our experienced consultants with high impact search processes for Top Management and Board level roles. Our mission is therefore not only to match a future employer/employee relation, but to look for the right attitude and the right set of skills that would take our client company one step forward to reaching its goals while respecting the need of development of the professionals appointed for the roles.
Business focus during recent crisis years was on cost reduction (very often staff reduction, cutting back training costs etc.), while need for top talents increased significantly. Traditional recruitment methods serve prompt organizational needs, while TALENT MAPPING is a strategic tool for building a successful organization and reducing the enterprise risk associated with human capital issues. Retaining internal high potentials and identifying competitor talents are crucial success factors in being competitive on every market. In this sens, Arthur Hunt offer support for its clients, by conducting an in depth talent mapping process in order to identify the best performers at its competitors and in relevant market segments.
The purpose of a Talent Mapping assignment is to improve the talent market knowledge and secure talent supply for future needs due to natural attrition and company developments.
Organisational Development: At Arthur Hunt, we call our work “HR consultancy” in the wider sense that most of the processes of a business rely on people, be it for Production, Sales, Marketing, Sales and HR itself.
People Development Programs:We are really endeavored to be different in a very crowded training market, producing new and unique training programs based on somatic intelligence as well as cognitive intelligence. We also propose new ways to deliver training, separating the days by independent real-life practice, taking the training out on the field and mixing it with sports. In some programs, we include horse assisted education activities. In others, we use improvisation theatre techniques. Some of them are combined with anthropological photography. We propose Improvisation theatre in order to generate the actions through which the participants learn, test and assess on themselves the concepts of Acceptance, Participation, Equity, Status, Willingness and Attention to others.
Teambuildings: The best way to learn is by doing and having fun, so we also make sure that both “Action” and “Fun” are included on the agenda. We propose a set of building blocks for Teambuilding events and along with our partners we design specific programs to serve your interests.
Change Management: Negotiating change without suffering the chronic anxiety which comes along with it and actively promoting change as a working style while preserving stability and core values are the most difficult yet necessary balances to achieve. Having on board a Senior Consultant with extensive experience in implementing change management programs at local and international level, any company facing transition and transformation periods can rest assure that our team can facilitate a smoother process to all level of the organisation
In CEE, dividing the economy into different like-pieces allows for more in-depth analysis of the specific methods that help the level of management progress and to re-position managers' roles on the fundamentals. In this emerging markets we identify and develop managers who motivate employees to improve constantly, prepare them for change in concrete terms, and help them to be more clear-thinking, more independent, and more responsible.
Automotive manufacturing is one of the most developed industrial sectors in Romania, at the same time facing remarkable challenges. While the business is growing, thanks to the new projects assigned to local plants, especially in the most developed regions, it becomes more and more difficult to attract and retain talents. Romania remains an attractive location for Greenfield and Brownfield projects also, concerning not only transfers from Western Europe sites, but also new business lines or high volume requirements. Thanks to the high specialization acquired in the most important Romanian plants and the good knowledge of foreign languages, a significant number of Romanian automotive professionals found career opportunities in other European Countries, such as Germany, France, UK, mainly in R&D and engineering roles.
Since 10 years Arthur Hunt Romania is committed to support its clients in finding the best talents on the market, matching not only the technical and attitude requirements but also the company culture.
Aviation & Defence
Romania is home to several medium to large enterprises across a diverse range of specialty and technical businesses that form part of the critical supply chain to the prime companies and assembly operations- and have what it takes to boast the presence of recognized assemblers in the future.
In communism times, Romanian aerospace companies employed 30,000 people and sold aircraft throughout the Eastern bloc and developing world. Now that figure is just 4,500, and many of its former state-owned businesses have struggled to find new markets in a much more open global economy as government funding dried up.
However, investment and supplier contracts from European heavyweights have begun to reap rewards. Although decimated by emigration occurence, aviation workforce, very well prepared continues to be a buy in for the foreign companies looking for expanding their operations in Europe. Arthur Hunt's team supports the revival of a sector that once was a pride for Romania, by helping important players currently present in Romania with placing the executives they need, and by showing availability to any supplier that considers opening new plants.
Despite the difficulties faced both by farmers and the suppliers (yield is still highly susceptible to climatic conditions, due to the use of outdated technologies and the failure to adequately mix the inputs - seeds, fertilizers, pesticides, irrigation- , which drastically affects farmers’ incomes), romanian agriculturesector remains very attractive for foreign investors, the mergers and acquisitions on the market and greenfield businesses are on a increasing path for 2016. Additionally, in terms of workforce, Romania lost 50% of the agricultural workforce in the last 10 years - mainly due to migration reasons - and companies engaged in agricultural activities are deploying a tremendous effort in to attracting and developing the human capital they need.
We have been in close contact with the agricultural market over the years, the sourcing process will be enhanced by Arthur Hunt’s quality network, developed primarily on the trust that our dedicated consultants gained in this sector. Spanning from recruiting professionals in sales Department, Technical Areas and Support structures, our agro expertise is a warrant for an in-depth, result focused exploration of the market.
Manufacturing industry in Romania is the main growth driver and is strongly related to export performance. The industrial manufacturing sector has continued to grow in 2015, with main focus productive industries such as metal working, automotive, oil equipment, naval and shipbuilding, agricultural equipment and machinery, and represents one of the main sectors of opportunity in the region, due to the low cost/higly qualified labour market, availability of resources and facilities, as well as of the proximity to end-user/buyer. Last decade of investments in Romania was marked significantly by manufacturers' decisions to transfer production lines from western countries, either by aquiring old romanian production sites, either by implementing greenfield projects. As for the availability of qualified workforce, it is more and more obvious that developing new sites in different geographical areas that are not historically industrialized (based on government target to raise the standard of living of economically disadvantaged population) will increase investors efforts in finding solutions for building management structures. Our team dedicates special focus to the sector, by involving time and resources in sourcing the right candidates for our clients, stimulating national and international mobility and by creating programs for complex transformation projects these organisations are undoubtedly facing nowadays.
With over 70% of the population spending almost half of its earnings on Food & Beverages, grocery market had an important growth in Romania last year, proeminently boosting up the Modern Trade ( covering up to 54% within total expenditures while Traditional Trade is explicitly loosing ground). The top international players are expanding very fast on the Romanian market,encouraged by a general optimism shown by their customers on more and more categories. Home care is also in top for romanians expenditure, and projected to see a good performance over the forecast period, aided by the recovering economy, constant new product developments and intensifying competition. As for the competencies in Retail and Consumer market, with Modern Trade conquering more ground, people working directly with retailers and dealing with buyers more and more trained, need to develop their skills to manage effective relationships. Beside offering support with direct search on all management levels for organisations that are currently expanding their teams r need replacement for different roles, Arthur Hunt provides a comprehensive set of development programs for Sales Effectiveness, Leadership Programs for boards that need to constantly focus on transformation processess and audits for sales process.
The Pharmaceutical industry in Romania is very well developed, with the presence of several multinational companies. The industry is currently facing challenges derived from local legal regulation which require a shift on the companies' approach to market. In this context, the industry is more and more focusing on optimization and enhancement of internal resources, with specific programs. Being an industry based on strong roots from the past, Pharma needs today to adapt to a new context and create a more flexible structure to face a more and more changing environment. Reticence is one of the major threats in this sense as so as a natural reaction, which must be anticipated and proactively addressed.
Since few years, Pharmaceutical companies started to hire managers coming from a different background, mainly FMCG, but also IT&C or other developed and structured sectors. This positive contamination is helping the organizations to acquire new skills and be more reactive to changes. Apart from Executive Search services, which remains our stronghold, Arthur Hunt actively helps the pharmaceutical industry in the development of specific skills required by the current market situation thanks to its experienced consultants. The main services required in the last period from this sector are L&D programs, assessment centers, trainings dedicated to the sales rep and soft skills development programs for the management and the board.
Finance & Banking
Following the economic crisis that started in 2008, the transformation process in the financial services has evolved significantly in recent years. This has created a major impact in the field of human capital in this specific market and the high degree of digitization has created the need for new skills or adapt existing ones. At the same time, regulatory mechanisms, changes in the Tax Code of Romania and mergers and acquisitions have created a more competitive environment. Therefore some important criteria in evaluating the existing options in the market have grown exponentially.
Our ability to understand the context of these changes and challenges in the financial services allows us to stimulate the mobility of the skills in this industry, bringing added value to client organizations in banking, insurance, leasing, or accounting, audit and taxes. Our customized missions meet the needs of the clients and lead to a high level of confidence, by increasing the performance of the organizations and strengthening management teams.
IT & C
The IT &C market in Romania is one of the most dynamic sectors in Romania, with over 4,000 players and continued to post growth in 2015, with both companies and employees in the industry making higher revenues, further establishing the sector as one of the most important contributors to the Romanian GDP. However, even though the employee pool is well-trained, the industry development is slowed down somewhat by the shortage of a qualified labor force. The higher demand for specialists in this sector generated fierce competition on the labor market. For this reason, benefit packages are becoming more and more attractive, and somewhat exotic (modern headquarters, catering or a private chef for lunch, parties and team buildings and investment in CSR projects selected by the employees, paid vacations in exotic destinations).
For this sector Arthur Hunt Romania continues to implement Talent Management and Development programs, focused both on attracting, developing and retaining talents wihin the organisation, in times where IT professionals are more and more tempted to change the employer for the sake of a better remuneration.
Arthur Hunt launches "Improv Business Academy" - Open
IMPROV BUSINESS ACADEMY is a development program for managers who want to develop individually, develop people around them, or develop the business they operate in, within a volatile and uncertain context. Exclusive combination of business experience, unconventional educational methods (improvisational theater) and psychological insight.
More details on www.improvbusiness.ro
Companies no longer need the "stars", but leaders with operational skills
1. Managers over 45 years
2. Current trend in hiring: operational people vs “stars” people
3. Interim-management – new trend in Romania
4. Executive search viewed as an investment, not as a cost
5. Trends in wages and benefits for top management candidates
6. Arthur Hunt market positioning, competitors"
What is the salary of a Plant Director in Romania
Live broadcast on ZF, Tuesday, May 20, with Sorin Roibu - Managing Partner, Arthur Hunt